Quality Time Tour Co.
Where Will You Roam?
We partnered with Quality Time Tour Co., a purpose-driven travel brand built around meaningful global experiences, to create a visual and verbal identity rooted in exploration, family, memory, and perspective.
A Modern Meaningful Brand Shaped
Around Connectivity and Discovery.
Quality Time Tour Co. entered our partnership with a compelling vision but an underdeveloped brand identity that didn’t yet reflect the quality, intentionality, or global perspective of their tours. Their early brand expression lacked alignment, cohesion, and the sophistication required to stand out in a crowded travel landscape. The opportunity: craft a refined identity that honors their mission of meaningful exploration while elevating their reputation and preparing the brand for expansion.
Project Capabilities:
Brand Vision & Identity
Logo Development
Iconography
Visual Tone and Color Systems
Brand Standardization
Brand Messaging and Narrative
FROM EXPLORATION TO IDENTITY
Cleaner. Modern. Meaningful Visuals
Our discovery session clarified the heart of the brand, connection, culture, and meaningful travel. Those insights shaped the elephant icon, symbolizing exploration and memory, with Q, T, and T subtly built into its clean, bold form.
Drawing from the original vision, we developed the signature elephant icon, designed with soft geometry, bold presence, and layered symbolism. It represents memory, family, strength, and the importance of “quality time”, a perfect embodiment of the brand’s travel philosophy.
With the icon in place, we translated the brand into multiple logo treatments, color palettes, typography systems, and layout structures. We then expanded this into; luggage tags, travel books, apparel, signage, social content, creating a cohesive brand experience built for exploration.
Defining a Voice
Rooted in Connection and Family
We developed a messaging foundation that captures the heart of Quality Time Tour Co., travel that goes deeper than sightseeing. Through narrative, voice, and value pillars, we articulated a brand that stands for culture, perspective, joy, and meaningful human connection. This messaging guides every touchpoint and anchors the entire experience.
Transformation and Outcomes for
New Visuals, Imagery, and Brand Collateral
Quality Time Tour Co. now steps into the travel space with a warm, human-focused identity that reflects adventure, cultural richness, and lasting connection. The brand feels elevated, memorable, and emotionally resonant, positioning them for global expansion, partnerships, and deeper engagement with travelers seeking both meaning and experience.
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