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Tooth logo pattern

ENCOMPASS

CREATING
CONFIDENCE THAT CAN

Meet  Encompass Dental and Wellness. This recent rebranding reflects the modernization of a dental practice established in 1980. We sought to bring cohesion between the services offered and the new era of visual brand recognition. 

Modernize an Established Brand and Build New Brand Recognition

Thurston Comprehensive Dental engaged us to rebrand and modernize their practice from the ground up. As a premier dental office offering cutting-edge laser dentistry, they needed a look that matched their advanced services. The original practice, started in 1980, still reflected the owner’s request to “make the office look like my mom’s house,” and by 2022, it was clear that a transformation was necessary.  We worked closely with their team to rename the company, redesign the logo, and develop a fresh, contemporary look that aligns with their expanded services and core values.

Meet Encompass Dental and Wellness.

Encompass is a DKP Legacy Brand. DKP Legacy Brands are the result of DKeith Pictures' natural growth beyond film and photography into the world of brand design. With a creative expansion underway, Become was born in 2023 as a dedicated extension and partnership to handle all brand design projects. While DKeith Pictures has returned to its roots, focusing solely on film and photo productions, the DKP Legacy Brands label now serves as a marker for projects born from this evolution. It represents the distinction between the two branches, honoring both their creative origins and future directions.

Project Capabilities:

Film and Photo

Graphic Design

Logo Design

Naming

Brand Storytelling

Brand Identity

Visual Guidelines

Web Design

Social Media Campaigns

Dr. Duke

TRANSFORMING THE OLD TO THE NEW

The Modernization of a Legacy Brand 

The original logo was unable to stand alone as an icon or have any variation in form. Its older look also limited its visual reach. The original name was also too cumbersome and did not "encompass" the practice. 

The original imagery unintentionally created a color pallet that did not speak "cleanliness" or "health care". Instead creating a dark and dirty look and feel that is not in line with a dental care provider.  

We needed to start from scratch to redefine who Thurston was and who Encompass was to Become. In order to do this, we had to break it all down to the basics and start with the "what". 

Thurston Comprehensive Dental Center’s name didn’t fully capture its story. To reinvent the brand, we delved into their services, collaborating to create a new company name and logo that tell the Encompass Dental and Wellness story. These strong visuals establish a consistent brand guideline, driving future brand equity and marketplace longevity.

New Name, Logo,
Iconography, and Brand Basics 

EDW Crests
EDW logo Structure
EDW Pattern
EDW Logo Contruction
EDW Fonts

A Re-Vamped
Web Experience

The revamped Encompass website was strategically designed to elevate the new brand identity. The redesign reflects updated branding with new imagery, videos, colors, and messaging. We also created a legacy page to inform past clients that this is a rebrand, not a new office, ensuring they understand the continuity of the practice.

EDW on Desktop

All the work that went into building the brand voice, not only through visuals, but through the messaging, brand mission, and value pillars went on display here with online digital assets. 

New Website and Imagery
to Drive Brand Awareness
EDW Desktop Samples
EDW Sleep Page
EDW Dental Page
EDW Dental Page
EDW Laser Page
EDW Tech holding childs hand

New Brand Visuals

Visuals bring your brand story to life. Trust and consumer confidence are built by creating images that tell a story and visuals that resonate with those customers. For Encompass we captured the truth in pictures and using color profiles that create comfort and trust. 

Encompass Dental Working
Dr. Thurston
EDW Staff and Paitient
EDW Staff and Paitient
Dr. Vik at Work
Edw Mall Poster Advertisment by Become

All the work that went into building the brand voice, not only through visuals, but through the messaging, brand mission, and value pillars went on display here with online digital assets and print collaterals. 

The All New
EDW Brand in Action

EDW Newspaper Ad
EDW business cards
EDW Stationary
EDW Stamp
Encompass Business Card Mock 2.0

THURSTON TO ENCOMPASS RE-BRAND VIDEO: 1980 TO PRESENT DAY