HONEYWELL:
Content for Global Reach
We began our collaboration with Honeywell in 2016 when we were "DKeith Pictures" and we've been a dedicated marketing partner ever since. Honeywell's global reach spans over a century of innovation as it continues to pioneer the future and believes that its present actions shape the future ahead.
HONEYWELL PROJECT GOALS
Media To Drive Change with
Global Scale Commercial Content
In 2016, our client Elster was purchased in a market consolidation of Smart Energy companies and merged into the Honeywell portfolio. As such, they underwent a comprehensive visual transformation to align with the new portfolio. We initially worked with Elster to develop detailed live conference and product photography. That quickly shifted into developing live event overview video promos, in-turn setting the stage for the revitalized Honeywell narrative and visuals globally.
Subsequently, Honeywell enlisted (then DKeith Pictures) our expertise to craft new marketing materials that laid the foundation for the Honeywell Global Image and revamp and establishing a standardized guide for future projects.
Our collaboration has since evolved into a robust marketing partnership working on projects that included; commercial video, product photography, product animations, podcast creations, app design, trade-show and live event multi-media, ad designs, and global marketing campaigns. All and all creating compelling content on a Global scale to highlight and showcase how Honeywell is Shaping the Future.
The Become Path
to a Global Partnership
Step One: Conference Event Photo's and Video
Write, develop, and produce a brand overview video that communicates the company's day-to-day operations to investors, consumers, partners, and municipalities
Step Two: Product Stills, Animations, and Ad's
Modernize visuals to enhance appeal and produce a brand videos the highlight brand values. Generate video content for social media and marketing campaigns to visually engage the audience.
Step Three: Global Commercial Campaigns
Re-design the visual database for a new website launch that reflects new branding, including updated imagery, videos, colors, and messaging. Standardize the brand identity across all platforms.
Honeywell Manifesto | a Global Brand Campaign
Create and craft a script that effectively communicates Honeywell's Brand Identity and its comprehensive services across diverse industries.
Script Writing
Collaborate with Voiceover artists to create a compelling voice to resonate with viewers. Acquire licensed music that aligns with the brand's identity.
Voice Over and Soundtrack
Capture video content to highlight the brand's complete range of products, services, and core values, injecting licensed stock footage as necessary.
Shoot and Gather Footage
Export and deliver the finished product for versatile use across various platforms, encompassing broadcasting, web, and social media applications.
Release Final Product
We collaborated closely with Hydromax USA to produce imagery that radiates brightness, vibrancy, and authenticity. Our aim was to depict the work being performed in a genuine, non-stock image style, a vital component of the brand guidelines, which have a lasting impact on all future content development.
Conference Event Photo's and Video
The culmination of our efforts in crafting a fresh brand identity is now showcased through a comprehensive collection of online digital assets. The primary objective is to refresh the Hydromax USA website with contemporary and relevant imagery that reflects their newly established brand visuals.
Product Stills, Animations, and Ad's
Hydromax USA
Expo Booth Design
As a multimedia advertising agency, our creative talents and assets are not restricted to one-time uses or limited by application. Using our database of imagery and years of experience in Tradeshow and Live Event Productions, we designed this booth exclusively for Hydromax USA, showcasing our dedication to crafting unique and enduring brand experiences.
With Become Brands, you benefit from our expertise in maintaining brand consistency across a wide spectrum of mediums and various media types.
Hydromax USA
Day in The Life Series
Day in the Life: Geoff
Day in the Life: Shereureka
Day in the Life: Alex
Day in the Life: Diversity
The "Hydromax Day in the Life" series aims to highlight and share the authentic daily experiences of employees, showcasing their work life in various locations across the USA. This project serves a dual purpose: first, to aid in our recruitment efforts by giving potential candidates an unfiltered look at what it's like to work at Hydromax USA, and second, to strengthen brand recognition by presenting genuine, unscripted, and true-to-life video testimonials that embody the essence of the brand.
Imagery holds immense categorical importance in conveying the tapestry of a company's offerings, its diverse and dedicated workforce, and its extensive presence spanning the United States. These visuals are the first impression, the window through which clients and stakeholders peer into the company's essence. They not only illustrate the scope of services but also humanize the workforce, showcasing the individuals behind the brand.
Categorical
Imagery
Field crew-based images are the backbone of authenticity and showcase expertise while reinforcing the company's core values in every frame.
The Crew
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Service-based images are more than visual elements; they're a reflection of commitment, and quality, and set the tone for a trustworthy and reputable brand.
The Work
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These images evoke reliability, efficiency, and the assurance of accessibility, making them a critical asset to serve clients across the country, instilling deep consumer confidence.
The Nationwide Reach
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